About Kim
My story didn't start with fitness. It started with frustration.
Kim, portrait
Same image as the home page is fine. Vertical 4:5, at least 900 px wide. Save as /assets/kim-portrait.jpg and swap this block for an img tag.
For years I fought my own body. Then I joined a boot camp at [AGE], and the weight came off — but that's not the part that changed me. It was the first time in my adult life I felt strong. Capable. Like myself again.
I've spent the last ten years as a certified trainer helping women find that same feeling. And as I've gotten older and run into my own new challenges — [ONE SPECIFIC THING] — I've learned the thing that shapes how I coach now.
Fill in the two bracketed spots above
[AGE] — how old you actually were at that boot camp. A number is specific. "For years" is not.
[ONE SPECIFIC THING] — one real challenge you've hit as you've gotten older. A knee that complains on stairs. Perimenopause changing what used to work. Losing strength you assumed you'd keep. Pick the one you'd actually say out loud to a friend, and say it in that many words.
One concrete fact beats three paragraphs of feeling. This is the difference between your story and an ad.
Fitness after 50 isn't about chasing who you used to be. It's about discovering what you're capable of right now.
Goes right here, directly under the pull quote
This is the strongest position on the whole site — a client saying that line in her own words is the evidence for your biggest claim. Replace this block with:
<figure class="testimonial"><blockquote>Her words here.</blockquote><figcaption>First name, age</figcaption></figure>
The approach
Why I built Bloom50
Most trainers hand you a workout. I'm certified in personal training (NASM), nutrition (Precision Nutrition Level 1) and behavior change, because the reason change doesn't stick is almost never the workout. We work on all three — movement, nourishment, and the habits underneath both.
Every week I lead live classes for women in this community, and I coach one-on-one virtually, which means we can work together from anywhere. See what the classes look like →
Who this is for
You might recognize yourself here
Four lines, and they have to be things you actually hear
My examples, so you can see the shape. Do not use them — they're guesses, and guesses read like guesses:
- You were active once and your body doesn't respond the way it used to.
- Your knees have opinions now.
- You've done the diets and none of them stuck.
- You don't want to be the oldest person in a gym full of twenty-somethings.
How to write yours: think of the last four women who told you why they were nervous to start. Write down what they said, in their words, not clinical ones. "My knees hurt going down stairs" beats "joint discomfort." Keep each to one sentence. Second person — "you," not "women over 50."
The test: a stranger scanning this should stop on one line and feel caught. If all four could describe anybody, none of them are working yet.
Once written, put the strongest single line on the home page too — it's already sitting there as draft copy in the terracotta band.
The group under the Ravenel Bridge
Wide crop, roughly 21:9, at least 1600 px across. Save as /assets/community.jpg and swap this block for an img tag.
This is the community proof shot — real women, real place, and worth more than any stock photo of a dumbbell.
You don't need to have it figured out before you start
Let's talk for fifteen minutes and see if we fit. No pressure, no pitch.
Book your free callGet the weekly workout
Every workout I write, sent straight to you. No spam, no daily emails, unsubscribe any time.